The best form of advertising is by word of mouth.  Nothing can replace a happy client or customer speaking highly of you and recommending you.

In direct sales it’s fairly simple to just ask for referrals.  You still have to earn them though, but if you professionally ask, and expect to get them you will.  Plant that seed early on in your presentation.

But in direct marketing, and online marketing, it’s a bit different.  However, you can still ask, and in return give them something of value.  Provide a valuable resource in exchange for 2 or 3 leads that they can refer you to.

This is a great strategy, because again, nothing beats a happy customer vouching for you on your behalf to someone they know.

You’re basically borrowing credibility of that person.

To attract more business success, keep this principle in mind.  So many businesses miss this, but ask yourself, how can I get referrals and what value will I provide in return for this?

When you pose a question, your subconscious mind goes to work to bring you the answer.

In my financial services business, for 10 years I never advertised, and completely built my book of business through referrals.

I believe that when you treat people with the utmost respect, and provide the best that you possibly can for them, they reciprocate and treat you the same, helping you as well.

Keep this in mind, as you’re building your business.

This entry was posted on Monday, March 10th, 2008 at 9:56 pm and is filed under Marketing, Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.