A big mistake most marketers and entrepreneurs make in their advertising is talking too much about the product or service they offer and NOT what it will do for their prospect.

Now I’m sure you’ve heard this a million times if you studied any sales or marketing courses or books, and that is, sell the benefits not features.

BUT that’s not the only thing I’m referring to.

I want you to recall one of the most fundamental rules in selling and marketing, and that is that people buy emotionally and NOT logically.

They make their decisions on emotion, and then justify it with logic.

Ok, so when you sell the benefits you are appealing to their emotions. Doing that you will probably be ahead of 90% of businesses out there.

But in this post I’d like to go a little deeper, and give you an advanced copywriting technique.

Are you ready?

Here it goes, Read the rest of this entry »

One of the most important aspects of attracting more business is getting your prospect to actually stop and listen to what you have to say.

Today we’re all bombarded with advertisements all day long.  On TV, on the radio, on the internet, our emails, tele-marketing calls, our mail, etc…

So for someone to actually stop and listen to your message, you literally have to stop them, long enough to hear you.

One of the most effective ways to do that, is with direct response marketing, which can be done by mail, on the internet, or even with ads in newspapers in magazines.

In this post, I’d like to share the most important part of your ad, regardless of the media that you choose, and that’s Read the rest of this entry »