I’m in the process of getting a new house now, and I was looking for window price online.

I did a Google search, and a bunch of typical sites came up.

But there was one that jumped at me.

Every other one said a bunch of stuff about windows, sizes, etc….  But there was one Google Adwords ad, that simply said – “Looking for New Windows?”

Now is that simple or what.  But guess what, made me click, because it was EXACTLY what I wanted.  I was looking for new windows.

Great ads, they pick up on the conversation the prospect has in their head.  This was the most perfect match to what I was looking for.

Most businesses would say, we have the cheapest, the best windows, we’ve been selling windows since 1955, the largest selection, and on, and on, and on …. Who cares?

Nobody cares about all this stuff.  The only thing a person cares about is what’s in it for him.

So when your prospects are looking for something, what are they looking for, and are you picking up on the conversation they’re having in their head?

This entry was posted on Tuesday, April 29th, 2008 at 10:29 pm and is filed under Copywriting, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.