I’d like to confess about something that I haven’t really discussed with most people since I’ve entered the world of online marketing.
I have a huge UNFAIR ADVANTAGE over most people.
You see to make money online, offline, in any kind of a business you have to SELL something to someone.
I know that you know that, however the reality is that most people have never sold anything in their life and even though some think there’s nothing to it, I beg to differ.
Today, more so than ever before people are busy with their lives and are pretty much immune to most advertising that surrounds them. We get hit with so many advertising messages per day that we become numb to them, UNLESS something jumps out and catches our attention…
But even then, UNLESS it’s so compelling, emotionally provoking, and is in tune with what our core beliefs and values are, while providing a solution that we’re seeking… it’s a wasted effort.
Why we’re all doomed and how to get on top of things…
What you can do right now to secure your income and your business, while unfortunately watching others disappear…
How an investing philosophy applied to your business can save your butt…
And how you can get 6 hours of pure, no nonsense profit boosting strategies for FREE…
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Dear Business Builder,
We’re all doomed.
The stock market has suffered a huge blow and it seems that it’s just beginning.
Banks are going by the wayside.
Your home equity is plummeting and the guys responsible for this mess are now trying “fix” it by sticking their nose where it doesn’t belong.
You can’t turn on the TV without hearing doom and gloom.
So how do you protect yourself, your family and your business against all of this.
I’ve been lucky to have been in the financial services industry for quiet some time now. And I’ve always taught people to do, what most people know, but still don’t do it.
The finalist of the U.S. Open, Jelena Jankovich, ending up in 2nd place and getting $500,000 in prize money was infected with failure.
This was comment from the commentator about her game in 2006 when she lost over 30 games in row.
He said it was as though she was infected with failure and even considered quitting the sport.
But this girl is a fighter and a competitor which ultimately makes her a winner.
In the last two years she’s played more games than anyone else in the world, 167 I believe (I could be wrong but it’s around that number).
Working her way up from the bottom of the barrel to #2 spot in the world. At only 23 years of age, she’s already got over $5,000,000 in prize money, not counting her endorsements.
Jelena Jankovich at U.S. Open
So what’s the lesson here?
It’s a all about being mentally tough.
It is unfortunate but in our society defeat is treated like failure. Failure is such a negative word, it sounds like it’s permanent.
You know when you don’t pass an exam in school, what do you get an F, which means you’ve failed.
And so from the very early childhood and all through our school years we’re taught that failure is bad.
I know this is somewhat elementary, and I know that you know that failure is just a stepping stone. But that’s not the issue. The issue is that most people may on a logical level understand this, but on the emotional level, unconsciously they label themselves as failures.
You see all this programming that we’ve received from school about how bad this F is, is deep within our unconsciousness. And even when you begin to understand that failure is just a stepping stone, that setbacks are necessary and simply require you to correct your course, BUT on the subconscious level (which by the way dictates what you really think, feel, and how you act) you’re still a failure.
You have less than 120 days left in this year, and it’s January 1st 2009.
Sounds like from a fiction movie.
Anyways, where’d the time go? Remember all those New Years resolutions you’ve made in what seems like last week?
So how are you doing with them?
You see, I’ve noticed an interesting thing over the years working with people. Everybody sets big goals in January. They’re going to conquer the world. They will double, triple, no quadruple their income, lose weight, stay fit, save more money, and on and on…
But as time passes they forget about them.
They make a list, tuck it away and never look at it again.
And then another year goes by and they’re at it again, make a list, and …. 2 weeks later they forget all about it.
Well, today my kid is back to school, actually she’s starting 1st grade, and as I’m driving her in the morning I see all those school buses and a new school year is beginning.
So I thought, why do we have to wait until Jan. 1st to set some goals, 2008 isn’t over just yet.
As far as I’m concerned today is the absolutely perfect time to revisit what you’ve set for yourself and give it a push to finish off the year with a bang.
We have less than 120 days in the year, so why not set and achieve some real goals for this year.
By the way IF you do this, it will put you in the top 3% of the people in the world who actually set goals.
This is something I like to do once a quarter.
First of all it gives me an opportunity to review my progress, then it allows me to refocus my thinking, my energy and keep my conscious mind on track, while at the same time reinforcing this programming in my subconscious mind.
I went ahead and recorded an audio for you so you don’t miss a thing.
Go ahead and listen to the audio as I will walk you through the process and the specifics of how you can have set yourself up to have this be your best year, in just 120 days.
You might want to get out a sheet of paper so you can jot things down and when you hear some ideas that inspire you or things you want to add to your goal list make sure you note them.
Feel free to share your comments as you begin to put this into practice.
Here’s another quick example how we truly attract people and events into our lives.
I love playing tennis, but currently don’t have anyone to play with. Mostly because I don’t want to play in the evening when most people are off of work.
Anyways, I thought about it recently, how I’d like to find someone to play with regularly, especially now that I’m watching the U.S. Open.
Last night I get a call from my neighbor down the street, and he wanted to see if I wanted to play tennis with him on a regular basis.
Where did that come from?
It couldn’t possibly have anything to do with the fact that I’ve had this intention for sometime now, could it?
You know when I started selling financial services, I was almost 19 years old. Knowing absolutely NOTHING about this industry, how the products worked and how to present them, was a bit of a challenge.
I mean after all, would you trust a 19 year old kid with your finances?
On top of that I knew nothing about sales or marketing, as the saying goes, I couldn’t even ‘close’ a door.
So how do you overcome these challenges?
You become a pro.
What I’m about to share with you is amazingly simple and fairly easy to do.
BUT, as the legendary motivational speaker Jim Rohn says, the things that are easy to do, are also easy NOT to do.
I decided that I will make myself so knowledgeable and so good, that clients will have no other option but to do business with me.
So I went to the bookstore and got myself some personal finance books and books on mutual funds. I found some great training literature on different insurances, and I dove right into it.
If you make commitment to read 1 hour a day, even if it’s only in 15 minute increments, that’s over 365 hours a year. In 2 years you would have put over 700 hours of study into the thing you want to get good at.
Ya think you might get good at it?
I’ll tell you this. The amazing thing is that almost no one will do that. And when I say no one, I mean 99.999% of the people that say they’ll do it, WON’T.
Why?
Who cares why, that’s just the way it is. Actually I do know the answer to why they won’t do it, but that’s a long winded explanation, and you can read my previous posts on that, or go to www.businessattractor.com and find out more about how your mind works.
But the bottom line, is that most people will simply not have the little discipline needed for their success.
And if you simply make a commitment to read and learn every day, in a very short period of time, you’ll rise above the rest as you’ll become the expert.
I’ve done this successfully for years. Starting at 19 and getting myself to a such level of competence, that people didn’t care how old I was, all they saw is how I can help them.
I then spent many hours studying sales, marketing, and communication. Again with just a little time everyday, you can become a wealth of knowledge.
When I switched my business to marketing and consulting the same thing happened.
I already knew that I was more than capable to learn anything I need or want to learn if I simply take 1 hour a day and devote it to learning.
So if you want to be an expert in a specific niche. Or if you want to radically improve your sales and marketing, follow this simple, easy to do daily routine and watch yourself become the go to person in that area.
As I’m watching the Olympic Games, I’m just absolutely amazed at the mental toughness that these athletes have.
Can you imagine preparing your entire life for this one moment. As in most of these athletes cases it really all comes down to a moment.
Yesterday, Lolo Jones from United States, hits a hurdle with her leg in a 100m women’s hurdle.
The thing is that she was on track to be first and get the gold. She finished first in U.S. Trials, and was clearly a contender for the medal.
As a result of this moment, a minor mistake of either not raising her leg to high, or starting the jump too soon, she finished 7th.
Or you watch these gymnasts who are seem like they’ve got springs in their feet, as they do triple somersaults and land on one leg on a beam, and all of a sudden they fall or a small balance check shaves points right off and the medal goes to someone else.
The thing is that every one of these athletes have superior ability. Incredible strength and perseverance.
They’ve done their routine thousands and thousands of times.
They’ve visualized the successful accomplishment and the outcome, and one little nano-second can be the difference that gets them the gold or nothing.
And yet they gracefully get themselves up and keep going. What’s more is that a lot of them push themselves harder to be back in 4 years and do even better.
Now you think about the world that we live in. I mean the business world where we get to perform every single day.
It doesn’t come down to any one moment does it?
The Olympians have one shot at the gold. We don’t.
Everyday you have the opportunity to go for the gold in your business. Everyday we have choices we can make that can move us forward.
If you make a mistake, don’t get the deal, lose a client, your ad fails, or whatever…. so what?
What’s the worst that can happen? Nothing? So be it. You pick yourself up and do it again, and again, and again.
There’s no trials to compete in. There are no judges that deduct points whether fairly or unfairly.
There’s just a marketplace and they vote with their wallets.
For a long time I was quiet mediocre in sales. But I’ve drilled this thought into my head. “There are people out there. Whether I do anything or not, they will buy financial products from someone. So what do I have to do to get them to buy from me?”
And I held this thought for a long time, reminding myself of that every time something didn’t go my way.
It led me to believe that:
1. It’s possible
2. That I can do it.
It also led me to get better in sales, take courses, read books, excel in communication. And I developed this almost cocky confidence that I’m good. My belief level changed and so did my results.
How can you do the same?
Does your market have room for one more? If you’ve been affected by the economy, look deep into your niche and be brutally honest with yourself. Is it you or the marketplace. Are there others who are doing great, and it’s something you can model, or do you need to go into a different niche?
Maybe that’s the answer. The brilliance of marketing is not trying to create a need and force the market to conform to your wants and needs, but rather to tap into an existing one and get better at providing that.
And even if you make a mistake, and we all do, time and time again, as long as we have more wins than losses, than we too get to take home the gold.
And we don’t have to wait 4 years for that one shot.
Many self-help books and courses talk about removing negative thoughts, eliminating them, and I completely agree with that. However, negative thoughts and emotions play a very important role in your life. Without them progress would be very difficult.
Here’s a little twist.
You see, whenever you’re feeling negative, what that means is that you’re not in alignment with what you really desire.
Since we attract what we feel, the minute you catch yourself feeling negative, you know that in that moment you’re attracting the opposite of what you want.
This is good. Because most people have no idea what’s going on in their life, but if you understand what happens during the time you’re feeling this way, you can change your point of attraction.
Negative thoughts and feelings guide you and let you know that you need to correct your course.
Of course after that you want to remove the thought/feeling and replace it with what you do want.
As you start catching yourself thinking negative, you should congratulate yourself because you’re now aware of your thinking, and when you become aware you start gaining control.
As you notice that negative thought or a limiting belief start surfacing up, you know that you’re now attracting the opposite of you what you want and it’s time to change your thoughts.
Now isn’t that a better way to handle it, then to beat yourself up over the fact that you’re not positive 24 hours a day?
Plus it’s really impossible to stay positive all the time. Whether we feel positive or negative, they’re just signals that we’re receiving about what we’re attracting at any given moment.
Today I’d like to share with you something that I see missing in so many marketing campaigns.
If you’ve been trying to break into the internet marketing world, you probably get daily emails about new product launches.
It seems as though every day there’s a new “magic” pill that comes out that will flood your bank account with money without you having to lift a finger.
And a lot of these marketers have carefully crafted their sales messages to make them so compelling that it’s hard to resist.
But there’s one thing that I see missing in most, not all, but most of these campaigns.
I guess, I was lucky that I’ve spent over 10 years in direct selling before going online, because in that world you had to have it.
It’s also one of the reasons why I was able to develop a large client base in my old business, that still calls me today to do more business with me even though I haven’t done a damn thing to promote my other business in almost 3 years.
