I mean that in any given day and time, it should be possible to lift up the phone and get a lead or close a $50 000 dollars deal in this world.

Now I am not going to criticize him because I myself have sold a business last year, and have done nothing since. Even if I have studied a lot of new businesses, market segments, marketing, business development, tried some things out, etc, I have not picked up the phone and created work. This is mainly because I am relaxing from a 4 year hectically work period I had, and I want to use time to find something I am really interested in doing for a longer period of time.

He might have been in a position where he was not ready to focus 100 % and he probably did not stay away long enough from his own work to see what he did wrong.. You know sometimes it is healthy to ask yourself: What am I doing wrong?

The article you wrote about going back to basic is important, and after 10 years into the business world I nearly forgot what worked. I had to go back in my mind to see what work. I did this because now there is a depression in the market, and I had a lot of customers that did not afford to pay me, when I saw the overdue list, it said 100 clients overdue. This is the first time in 10 years I had so many overdue for more than 2 months. I don’t have more than 2-5 a year, and maybe I lose 1 invoice a year, and I never send things to collecting of file bankruptcy of people or businesses, because I think that what I do should provide enough value for them so they can afford to pay me to. Sending invoices to collecting agencies and filing bankrupts is for amateurs in the business world that does not know what they are doing.

I am defiantly not going to file bankruptcy on somebody I have been living of and doing business with over 10 years just because we hit a hump on the road. What I have done lately is to delete invoice and debt from everything from $ 50 dollars to 60 000 dollars per customer so they can get over this, and helped them for free to get their business on track again.

It is important to sometimes not win, to just scratch the debt of others with a pencil stroke, this is what governments, banks and large corporate must do now to ease down the panic in the market, because desperation makes people do a lot of bad irreversible things in desperation. I have received more hoax offer now than ever before.

It really knocked me off from the horse when I got that list in my hands, and I sat down and said to myself:

After 10 years of doing business do I not know what it takes anymore to earn money anymore?

Do I not know how to create value for my clients anymore so they can earn money to afford to pay me?

Can’t I make my customers businesses work so they are happy with me?

I came to some conclusions:
Yes the market is in a recession.
Yes the market demands and focus have changed.
Yes people are more immune to traditional product marketing; they are more into being entertained.
Yes super capitalism is growing and the need to do things super effective and in a large scale to be competitive is needed.

New people are entering the money market in the world, going from living in the nature, of the nature, to moving into apartments, and to buy food instead of growing food. This people need money too, and we do not print enough right now.

Yes global prices have grown and are still growing.
Yes many people do not know how to create value and should be paid to stay home, not everybody is fit to do business and to be in business.

Yes I realized that I had gone of course because I now was a high player, and totally forgotten the basics, that I had to watch more over my customers businesses from going wrong.

I Realized too that people in the western world is comfortable with the level of income they got and that things are established, so it is hard to break out of the loop.

Many people tells me, I sell now more than ever now and I earn less than ever, but I do not want to grow my business anymore it is big enough; it is nearly killing me with work. People need to learn how to build larger organizations and deploying tasks and assignments to others around them, and let them self grow.

They also need to understand that even if your are growing, the prices and cost for everything is growing too, if you stop up, the operating cost is going to catch up with you if you not allow your business to grow too.

This things + not changing and developing them self has hurt my clients lately now because the world is constantly in development. It is like your story with the dog laying on the nail in the article: “This One Will Make You Think . . . I Promise”

Fredrik