In today’s economic climate, in fact in any economic climate, people are very cautious about dealing with strangers. That means no matter how great your product or service is, you have to overcome 3 major hurdles.
1. You have to find the right target market.
2. You have to convince the potential purchaser that your product or service will give them the results that they really want to buy.
3. You have to convince them that you or your company will deliver as you promise. In other words, you have to develop a certain degree of trust with them.
To some extent, you may overcome these hurdles with a money-back guarantee, testimonial, or a free-trial offer. However, you’ll do far, far better if you . . .
Stop doing business with strangers
Joint ventures are a good way to overcome this lack of trust. They are a great way to make more sales and add a lot of customers to your mailing list. The reason they work so well is you’re benefiting from the time, money, and effort someone else has put into developing a relationship with their customers. Building this sort of relationship takes time.
By having another business endorse you, your product, or your company, you are “piggy-backing” on the trust they have built with their customers.
You could approach other business owners that work with the same market you do, but maybe not in direct competition with you, and offer them a business proposition. By having them endorse your product or service to their list of customers, you agree to pay them a percentage of the profits.
This is a great way for them and you to make more money, and gives an easy exposure to a new market.
This is a win-win situation, and is a way you could create an explosion in your business.
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