Today I’d like to share with you something that I see missing in so many marketing campaigns.

If you’ve been trying to break into the internet marketing world, you probably get daily emails about new product launches.

It seems as though every day there’s a new “magic” pill that comes out that will flood your bank account with money without you having to lift a finger.

And a lot of these marketers have carefully crafted their sales messages to make them so compelling that it’s hard to resist.

But there’s one thing that I see missing in most, not all, but most of these campaigns.

I guess, I was lucky that I’ve spent over 10 years in direct selling before going online, because in that world you had to have it.

It’s also one of the reasons why I was able to develop a large client base in my old business, that still calls me today to do more business with me even though I haven’t done a damn thing to promote my other business in almost 3 years.

Would you like to know what it is?

It’s Read the rest of this entry »

Posted in Copywriting, Information Marketing, Marketing, Videos | No Comments » | Tags: business success, Copywriting, Marketing, Sales, small business marketing

Here’s a very profound idea about marketing your business.

This one could make all the difference in your response and how people perceive you.

Before I share it with you, I assume you do want to grow your business and your bottom line, right?

Let me illustrate it for you out of my own file cabinet of experiences in sales.

In my previous life, I had to call a lot of prospects and set up appointments to go see them.

Now who likes getting a phone call at their home from a sales person. And then having that sales person come to their house and sit there trying to sell them something (even if it’s good for them and they need it).

So I had to always make it look like NOT a sales situation. Of course when I start talking to them about coming over and meeting with them to discuss their financial situation, they knew that it was going to be a sales call, BUT I always made it look like a very casual experience.

On the phone I would tell them that I’d like to pop by and share some ideas with them. Same ideas that I shared with their friends who thought that you would benefit tremendously by taking a look at it.

When I came over, I always dressed business casual, never a suite. That’s a big no, no. Someone in a suite with a briefcase, has SALESMAN written all over him.

I would talk to them about them and their kids. I’d ask them some questions about their goals and dreams, to make them very comfortable with me, and only then I would go into some of the details of what I do.

I would do everything in my power to make it look like I’m not there to sell them anything.

Let’s go back to your marketing.

Look at your marketing material, however you market. Whether it’s a sales letter, a website, or an ad in the paper.

Does it have SALESPERSON written all over it? Does it smell like someone trying to sell you something?

The minute they sense sales, they’re gone forever never to return again. And you’ve just wasted an opportunity to tell your story.

So look over your pieces, and see how can you make it stand out, and yet be inviting and non-threatening.

Don’t worry about making huge claims and big promises. Everyone does that. Be different and unique.

Make it look valuable.

Posted in Copywriting, Marketing, Uncategorized | No Comments » | Tags: business success, Copywriting, Marketing, small business marketing

I’m in the process of getting a new house now, and I was looking for window price online.

I did a Google search, and a bunch of typical sites came up.

But there was one that jumped at me.

Every other one said a bunch of stuff about windows, sizes, etc….  But there was one Google Adwords ad, that simply said – “Looking for New Windows?”

Now is that simple or what.  But guess what, made me click, because it was EXACTLY what I wanted.  I was looking for new windows.

Great ads, they pick up on the conversation the prospect has in their head.  This was the most perfect match to what I was looking for.

Most businesses would say, we have the cheapest, the best windows, we’ve been selling windows since 1955, the largest selection, and on, and on, and on …. Who cares?

Nobody cares about all this stuff.  The only thing a person cares about is what’s in it for him.

So when your prospects are looking for something, what are they looking for, and are you picking up on the conversation they’re having in their head?

Posted in Copywriting, Marketing | No Comments » | Tags: advertising, business success, Copywriting, Marketing, marketing tips, small business marketing

A big mistake most marketers and entrepreneurs make in their advertising is talking too much about the product or service they offer and NOT what it will do for their prospect.

Now I’m sure you’ve heard this a million times if you studied any sales or marketing courses or books, and that is, sell the benefits not features.

BUT that’s not the only thing I’m referring to.

I want you to recall one of the most fundamental rules in selling and marketing, and that is that people buy emotionally and NOT logically.

They make their decisions on emotion, and then justify it with logic.

Ok, so when you sell the benefits you are appealing to their emotions. Doing that you will probably be ahead of 90% of businesses out there.

But in this post I’d like to go a little deeper, and give you an advanced copywriting technique.

Are you ready?

Here it goes, Read the rest of this entry »

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One of the most important aspects of attracting more business is getting your prospect to actually stop and listen to what you have to say.

Today we’re all bombarded with advertisements all day long.  On TV, on the radio, on the internet, our emails, tele-marketing calls, our mail, etc…

So for someone to actually stop and listen to your message, you literally have to stop them, long enough to hear you.

One of the most effective ways to do that, is with direct response marketing, which can be done by mail, on the internet, or even with ads in newspapers in magazines.

In this post, I’d like to share the most important part of your ad, regardless of the media that you choose, and that’s Read the rest of this entry »

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