Confused? Overwhelmed? Not sure where to start? You’re not alone …
July 28th, 2008 Vitaly Grinblat
One of the questions that often comes up from people is – ‘how do I get started?’
It’s also one of the things I’ve noticed about a good majority of people who take courses, go to seminars and try to educate themselves in new areas.
They get all this knowledge but some fear inside of them keeps them from starting.
In training dozens of people in the financial services industry, I’ve seen the same thing happen. They would attend all the trainings and learn everything about business, sales, and financial strategies, except most wouldn’t get started.
A few days ago I wrote a post about the #1 reason why people fail to get started.
You can read it here.
Today I’d like to share with you a follow up to that.
In one of the comments about my “dog” post, someone said that there needs to be a training program for people transitioning from a J-O-B to an entrepreneur.
It’s true that most people who take a shot at the free life of an entrepreneur, focus basically on the freedom without having a specific schedule of things to do.
Who can blame them?
After all, they’re used to the 9-5 mentality, of coming to work at a specific time, going to lunch and finishing also at a specific time. They’re told what to do, from school through college, and then for 10, 20, 0r 30 years at their jobs.
Then one day they get the freedom of not having to show up anywhere and no one to report to.
And that’s just half of the problem.
The other half, is that all these years they’ve been told very specifically what to do, and now there’s no one to tell them what to do.
They have to CREATE work. And this the biggest challenge of all.
Most people aren’t used to creating work, they’re used to processing it. Even at a high level corporate positions.
Now you see, I was lucky. I started on my own very early in life, and I didn’t develop this bad habit of processing work.
I knew I had to go create it.
So what’s the best way to get started and get yourself moving?
One of my mentors early on in my career, said something very profound that has been forever burned in my mind.
He said, “Where do you start? Take Read the rest of this entry »
Posted in Law of Attraction, Marketing | No Comments »
The Secret To Making Them Want To Read It
July 25th, 2008 Vitaly Grinblat
Here’s a very profound idea about marketing your business.
This one could make all the difference in your response and how people perceive you.
Before I share it with you, I assume you do want to grow your business and your bottom line, right?
Let me illustrate it for you out of my own file cabinet of experiences in sales.
In my previous life, I had to call a lot of prospects and set up appointments to go see them.
Now who likes getting a phone call at their home from a sales person. And then having that sales person come to their house and sit there trying to sell them something (even if it’s good for them and they need it).
So I had to always make it look like NOT a sales situation. Of course when I start talking to them about coming over and meeting with them to discuss their financial situation, they knew that it was going to be a sales call, BUT I always made it look like a very casual experience.
On the phone I would tell them that I’d like to pop by and share some ideas with them. Same ideas that I shared with their friends who thought that you would benefit tremendously by taking a look at it.
When I came over, I always dressed business casual, never a suite. That’s a big no, no. Someone in a suite with a briefcase, has SALESMAN written all over him.
I would talk to them about them and their kids. I’d ask them some questions about their goals and dreams, to make them very comfortable with me, and only then I would go into some of the details of what I do.
I would do everything in my power to make it look like I’m not there to sell them anything.
Let’s go back to your marketing.
Look at your marketing material, however you market. Whether it’s a sales letter, a website, or an ad in the paper.
Does it have SALESPERSON written all over it? Does it smell like someone trying to sell you something?
The minute they sense sales, they’re gone forever never to return again. And you’ve just wasted an opportunity to tell your story.
So look over your pieces, and see how can you make it stand out, and yet be inviting and non-threatening.
Don’t worry about making huge claims and big promises. Everyone does that. Be different and unique.
Make it look valuable.
Posted in Copywriting, Marketing, Uncategorized | No Comments »
This One Will Make You Think . . . I Promise
July 24th, 2008 Vitaly Grinblat
I don’t know about you, but I can’t stand traffic.
Thanks to my lifestyle, I don’t usually get stuck in one, but sometimes, I forget that it’s rush hour time, as I get in my car.
Yesterday was one of those days, and I was on my way to my friend’s, who’s also a business associate, shop to pick something up.
Without looking at the time, I left my house at 5pm, without even a thought about rush hour traffic, I called and told him that I’m on my way and I’ll be there in 30 minutes or so.
About an hour and fifteen minutes later, I finally got there. The traffic was heavy, although as compared to other major metro areas, it’s not that bad.
As I was slowly moving at a pace of 20-25 mph, I’m looking around the busy highway and all I can see is a bunch of people, with a blank look on their face, slowly moving to get home.
I imagine that they go through this routine everyday, in the morning and at night.
By the looks on the faces of most of these people they’re not that excited about this whole segment of their day. And yet they continue to do the same thing, going to the same job they don’t particularly like, working for a wage they feel is too low, driving in rush-hour traffic that they hate. And in our city, most people would say that they’re lucky to even have a job nowadays.
Is this a way to live?
Why do these people allow themselves to stay stuck in this trance of being in a rat race?
There could be a number of reasons, but the main one is they don’t want to change.
They’re actually ok with it.
Oh they may say they want more money, a better job, an easier simplified life. But do they really?
Is there some hidden benefit to staying where they’re at?
I think there is. If there wasn’t one, they would do something about it wouldn’t they?
How about you? Are you stuck in an experience you’re not that thrilled about?
So what are you doing about it?
Are you reading the right books?
Are you associating with the right people?
Are you associating with the right people?
Do you plant the seeds of prosperity and abundance into your mind or thoughts of lack and limitation?
And finally are you taking action, moving forward, and creating the life you desire, or do you just wish and dream about it?
There’s an old story I’d like to share with you.
A traveler walks into a convenience store in a small town to ask for directions. As he approaches the clerk behind the counter, he sees a dog that’s howling on the floor.
The man asks the clerk why is your dog howling, and the clerk says, oh never mind him.
So the man starts asking for directions, and the dog continues to howl a bit louder. He asks once again why is the dog howling, is there something wrong with him? And the clerk once again says, don’t pay any attention to this, there’s nothing wrong.
So they continue talking and now the dog is howling really loud. So the man stops and says, there’s something wrong with your dog, tell me what is wrong with this dog?
And the clerk says, there’s nothing wrong with the dog, he’s just laying on a nail that’s stuck in the floor, and that’s why he’s howling.
The man looks at the clerk with a puzzled look, and says, why in the world is your dog laying on a nail?
And the clerk answers him with a very profound statement. He says, sir, he’s laying on a nail, because he’s not uncomfortable enough yet.
There’s not much more than I can add to this story.
Except that we all need to look inside ourselves for the real reason why we experience what we do.
Have a comment about this? Don’t be shy and speak up.
And also, feel free to bookmark this post so others out there can read this. This maybe a wake up call for some.
Posted in Law of Attraction | 6 Comments »
Is This Slowing You Down Or Fueling Your Desire?
July 20th, 2008 Vitaly Grinblat
I’d like to share with you one of the biggest, if not the #1 reason why people don’t live up to their potential. This is THE thing that stops most people dead in their tracks, and keeps them from achieving lots more success.
But first let me tell you a true story about someone I’ve worked with in the past.
This guy is a very well educated person. Has 2 college degrees, comes from a family full of professionals and is highly motivated.
When I recruited him to work in my agency, he was very excited. He saw the big possibilities of this industry immediately and I really didn’t have to tell him much about the opportunity, as he saw the promise of big financial rewards him.
One thing I remember very vividly is his comment to me that he doesn’t want to work for anyone and that he’s an entrepreneur.
Every time we talked he was the one telling me his new ideas on how to grow the business, and how much business is out there, etc…
But the bottom line in that business, as in any other business, is you’ve got to see people.
You have to go on appointments.
Days and weeks went by and he wasn’t setting any appointments or doing anything that would move his business.
I would talk to him daily, telling him that he needed to call people, and set up appointments. Explaining to him that he needed to fill his pipeline and all of that.
And still, there were almost no results. He might have had 1 or 2 appointments in a month. Which is enough to tell you that he wasn’t making any money.
He even went to an advanced sales training seminar with me, and studied for 3 days like a mad man. Memorizing everything, all the closes and the objection handling techniques.
At the end of the seminar, I told him that this is great, but you need to have a someone that will actually give you an objection for you overcome. To which he replied – “Of course”
A few more months went by and he quit the business and got a 9-5 job with a paycheck.
I thought about this for a long time. Why didn’t he do anything.
He wanted to. He put the time and the effort to learn the business, study sales. He had a good personality and seemed to be motivated.
So what was it that stopped him?
Eventually I came to a conclusion that the thing that killed his chances of success was this – Read the rest of this entry »
Posted in Personal Development | 2 Comments »
I Have An Important Question For You . . .
July 13th, 2008 Vitaly Grinblat
Sorry it’s a been a while since I had a post, but what a month it was.
I’d like to ask you a very important question. But first let me tell you what’s been happening.
We spent the entire month of June in Florida. Took my daughter to Disney, then we spent a week in Palm Beach. And then 2 weeks in North Miami. And as soon as we got back, we moved into our new home.
Whew!
But it’s exciting. After all how many people can go away for a month and not miss a beat as far as their business is concerned.
A few weeks ago, I wrote a post about a letter that changed my life. One of the things that I very vividly imagined is moving into large new home. Having high cathedral ceilings, open floor plan, a large back yard.
The house we just moved in resembles everything that I’ve thought of and imagined. I wanted an office with a wooden door and window panels, and it’s exactly how it looks. The kitchen with granite counter tops and nice big island, stainless steel appliances, with big eating area overlooking a 2 level deck is very close to how I imagined it.
What’s even more exciting is that this past week, as we’re moving in, I get several invitations for joint ventures in product developments and copywriting/consulting services.
The scary part is that while in Florida, I was brainstorming how I’m going to do this when I get back. But the people actually contacted me.
Now here’s my question for you.
Have you Read the rest of this entry »
Posted in Law of Attraction | No Comments »
