May 31st, 2008 Vitaly Grinblat
I went to the County City Hall yesterday for filing a quit claim deed.
A rough looking man approached me asking me for 75 cents, telling me he just got out of jail, and had no money for even a bus fair to get home.
He asked a bunch people before me and no one even stopped, I kind of tried blowing him off, telling him I had no change, which I didn’t, to which he responded, well do you have a dollar bill.
So I stopped, and within just a couple of seconds, I thought to myself:
1. This guy is good, I wanted to blow him off, because I had no change, but he gave my mind a very specific command, by asking for a dollar bill, which honestly I wasn’t even thinking off.
He was very clear in what he wanted, and there’s a great marketing lesson there. If you want your prospect to give you something or think of something, then be very specific about it, don’t assume they will, because the brain only understands specific commands.
2. Ok, more importantly, I thought, a dollar bill will not make any difference in my life. But this poor guy, who I have no idea what his story, and it doesn’t really matter, but he does need it.
He needs a bus fair to go home. And with one measly dollar, I can help him at least a little.
So I turn around and hand him a dollar bill.
You should have seen the look on his face.
This big guy, probably 6’3, Read the rest of this entry »
