March 23rd, 2008 Vitaly Grinblat
In today’s economic climate, in fact in any economic climate, people are very cautious about dealing with strangers. That means no matter how great your product or service is, you have to overcome 3 major hurdles.
1. You have to find the right target market.
2. You have to convince the potential purchaser that your product or service will give them the results that they really want to buy.
3. You have to convince them that you or your company will deliver as you promise. In other words, you have to develop a certain degree of trust with them.
To some extent, you may overcome these hurdles with a money-back guarantee, testimonial, or a free-trial offer. However, you’ll do far, far better if you . . . Read the rest of this entry »
