February 5th, 2008 Vitaly Grinblat
Did you know that there are hidden profits in almost any business. As a matter of fact, I can’t think of one business where this strategy wouldn’t be applicable. Yet so many businesses miss this. And that is an opportunity to offer your client, patient, or customer additional products or services.
McDonalds has figured this out years ago, by adding a variety of items to their menu. In addition to burgers and fries, which is what they started with, they now have, different types of burgers and cheeseburgers, chicken burgers, chicken nuggets, salads, deserts, etc…
If you’ve spend time and money to get a customer, why not maximize your return on investment with back end sales, as well as immediate up-sells and cross-sells.
Here are a few examples. In my Read the rest of this entry »
