January 11th, 2008 Vitaly Grinblat
People hate to be sold on anything.
How many times have you heard that? Well, I’m here to tell you it’s a lie. How about this one:
“People hate to be sold, but love to buy”. This statement is a half-truth.
It’s true, people do love to buy things for themselves and as gifts. But I’ll show you that they also love to be sold. In fact everyone loves to be “sold” because when people are being “sold” on something they are following and doing something that gets them closer to what they “want”.
But anyone who starts out in business may believe that “people hate to be sold” is true and make decisions that effect their business based on this misinformation.
On the other side of this coin, there are also a lot of entrepreneurs who hate to sell. They hate being pushy or believe they need to be pushy in order to make sales. That’s also not true. If you’re in this category, then this short post will be like a breath of fresh air to you.
The truth is: Read the rest of this entry »
