December 17th, 2007 Vitaly Grinblat
Mediocre marketing aimed at a very well selected target will get superior results. Great marketing aimed at a sloppily selected market may, at best, deliver mediocre results.
Selection is where it’s at.
You should create a very, very detailed profile of your current typical customer and your ideally desired client. Your success at attracting or finding the ones you want depends on knowing what you’re looking for.
A lot of money is lost, wasting your weaponry and ammo, hitting targets that don’t matter.
Smart use of your resources can transform a business or sales career almost overnight.
After all, you have a finite number of dollars and hours. You must use them wisely.
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